Carat to handle Standard Chartered Bank’s media duties

The agency will handle the company’s media duties across more than 60 markets including India


Standard Chartered Bank has a presence in 67 countries across the globe. Photo: Mint
Standard Chartered Bank has a presence in 67 countries across the globe. Photo: Mint

New Delhi: Carat, part of Dentsu Aegis Network, has won the global media strategy, planning and buying mandate from Standard Chartered Bank following a multi-agency pitch. The agency will handle the company’s media duties across more than 60 markets including India. The incumbent agency is OMD.

The account, which is estimated at Rs50-60 crore, will be handled out of the agency’s Mumbai office.

Standard Chartered Bank has a presence in 67 countries across the globe. The bank has operated for over 150 years in some of the world’s fastest-growing markets, across Asia, Africa and the Middle East.

Kartik Iyer, managing director of Carat India, said in a statement, “This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will brings together all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.”

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum. The group created buzz last year for winning big ticket accounts and for a slew of acquisitions in digital, creative and public relations segments.

The agency closed 2016 with an approximate billing of Rs4,500 crore as it inches closer to the ambitious target of dethroning the Interpublic Group of Companies (IPG) from the number two spot by 2017.

ALSO READ: Dentsu Aegis to close 2016 with billing of Rs4,500 crore

Perfect Relations, the public relations firm owned by Dileep Cherian, was acquired by Dentsu Aegis Network in September last year for an estimated Rs200-250 crore. This was followed by creative marketing agency Happy Creative Services’ acquisition for estimated Rs300 crore. It recently acquired experiential design studio Fractal Ink for Rs250 crore.

The group has won accounts across media, creative and digital businesses including marquee brands such as Maruti Suzuki, Airtel, Aditya Birla Financial Services Group, Flipkart, British Airways, MasterCard, Nokia, Microsoft, General Motors, Sony and Mondelez.

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