New Delhi: Targeting a Rs 300-crore turnover by the end of the fiscal, the country’s largest wine maker Champagne Indage has decided to revamp its distribution network and is planning to open 2,500 more exclusive outlets.
Champagne Indage Managing Director Ranjit Chougule told PTI that the company, which runs exclusive outlets under the brand ‘IVY bars,´ is close to opening 1,000 more such shops this fiscal.
“We have plans to open more than 1,000 IVY bars across the country but looking at the response, we are planning to increase it to more than 2,500 bars across the country,” he added.
Besides exclusive outlets, the company plans to enhance its presence through other retail channels.
“Our wines are available in 14,500 outlets across the country. By the end of this fiscal it will be available in more than 17,500 outlets,” said Chougule.
Chougule said the company is not only looking at high priced wines but also cheaper ones as part of promoting wine culture in India.
“We have introduced a brand Vino which is priced at Rs 99 only. Thus, we are trying to bring the cost of wine to the level of beer,” he added.