New Delhi: To cash in on the Independence Day celebrations, leading online auction giant eBay Inc. has announced a range of products of historic interest such as rare coins and pre-independence era postal stamps to be sold at its India website.
The company said its “Spirit of India” campaign, which started on Thursday and would continue till 16 August, was aimed at Indians who would like to celebrate the event by owning an item of historical interest.
While the collectors paradise theme showcases rare coins and notes as well as pre-independence-era stamps, its independence memorabilia section consists of rare Gandhi and Nehru memorabilia as well as old records.
There are also art, sculpture, handicraft and ethnic apparel products under its India pride section and classic books and movies in the classics corner, the company said in a release.
Commenting on this initiative, eBay’s corporate communications manager Deepa Thomas said: “We at eBay salute the strength and spirit of India that is undying, colourful and united. It is in honour of this attribute that we have created a special section of listings to provide an opportunity to everyone to get a piece of the India they love.”
Meanwhile, eBay India’s chief marketing officer Rathin Lahiri said the online auction major is planning to enter smaller towns across the country to tap the growing demand for technology and lifestyle products.
“Increasingly, brands are setting up an online presence, which enables them to fulfil the demand created by their national media campaigns from buyers in B-C cities,” Lahiri said in Chandigarh. “Brands are now looking at online marketplaces to increase penetration and fulfil demand from buyers in small towns.”
He said e-commerce in India had been growing at the rate of 100% during the last three years.