Calcutta HC declines to grant injunction on Dettol ad

HUL had appealed for stay on grounds that Dettol’s claim of being 100 times better at killing germs than Vim was untrue
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First Published: Tue, Feb 26 2013. 11 51 PM IST
Reckitt Benckiser said it can continue to compare the Dettol brand with Vim Liquid.
Reckitt Benckiser said it can continue to compare the Dettol brand with Vim Liquid.
New Delhi: The Calcutta high court on Tuesday declined to grant an injunction on the latest advertising commercial of Reckitt Benckiser India Ltd for its Dettol dishwashing liquid.
Hindustan Unilever Ltd, or HUL, had appealed to the high court for a stay order on the ground that the Dettol brand’s claim of being 100 times better at killing germs than its Vim Liquid brand was untrue.
The advertisement was released on 16 February, following which HUL appealed to the high court on 18 February for the commercial be stopped. It also appealed in the court on Monday that Dettol brand could kill germs as it contained a disinfectant or drug while the Vim brand couldn’t as it did not have any disinfectant as an ingredient.
As an interim measure with the consent of both HUL and Reckitt Benckiser, the court recorded that the latter would remove from its commercial portions showing a visual of the quantum of germs killed by the two competing products.
As a result, Reckitt Benckiser can continue to compare the Dettol brand with Vim Liquid, Reckitt Benckiser said in a statement.
The Calcutta high court has ordered the suit to be listed for 18 March.
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First Published: Tue, Feb 26 2013. 11 51 PM IST
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