Mumbai: Mindshare, the global marketing and media network, on Monday unveiled a comprehensive worldwide re-brand of its corporate identity.
The bold new brand-mark expresses Mindshare’s progressive attitude towards new technology, it will continue to retain the signature purple colour, which was established at its inception in 1997.
Yet, the brand-mark will reflect the agency’s new visual identity, in a design that was developed in collaboration with branding agency Moving Brands.
Ailsa Lochrie, Mindshare Worldwide marketing director, said: “As part of Mindshare’s drive to constantly reinvent itself and offer the best and most relevant service to our clients and as part of the ongoing network wide restructure we took this opportunity to reinvigorate our company identity both internally and externally.”
Mindshare’s global network has billings in excess of $23 billion. It is also a member of WPP, the world’s leading communications service group with $63.5 billion in billings.
Their new brand-mark also consists the symbol of Mindshare’s new partner and has been created to reflect the structure and form of the network’s business.
It shows of two forms coming together to create a new, strong form, reflecting Mindshare’s partnerships with clients, suppliers and other agencies.
The new visual identity is also supposedly representative of the agency’s new simplified approach, under which it has integrated it’s dozen specialist departments to four distinct groups: Client Leadership, Business Planning, Invention and The Exchange.