Goa: Goafest Media Abby awards ceremony saw Lodestar Universal Pvt. Ltd, a Interpublic company, win three gold and four silver medals to mark a tally of nine points. Mindshare, a GroupM India firm, won two gold and two silver medals and a total of seven points.
Maxus, another a GroupM India company, notched up the highest tally with 11 points but won a lone gold and five silver medals.
The awards recognize the best ideas and use of various media in Indian advertising.
Shashi Sinha, chief executive of Lodestar Universal Pvt. Ltd and chairman of the Media Abbys, said: “There were 484 media entries for Goafest 2010 media awards, as opposed to 417 entries in the previous year,” Sinha said. “It was a stringent judging process; 51 judges in the first round and 14 in the second round.”
“We don’t have an agency of the year concept. One must consider the number of gold versus silver (medals) while making a tally,” he added.
Some of the best work was seen in digital and mixed media categories, according to Sinha.
“GroupM’s Mindshare had created a game for Star Plus for their show Sach ka Samna, which was a really good entry. Mudra Max’s work for Aircel (for outdoor media), which talked about help at hand in case of floods, was also noteworthy,” Sinha said.
Lodestar had also done some good piece of work on Tata Nano in the innovations during launch category, which fetched them a lot of points during the Goafest awards, according to Sinha.