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Incredible India ad account pumps Rs250 cr to the industry

Incredible India ad account pumps Rs250 cr to the industry
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First Published: Tue, Oct 21 2008. 03 27 PM IST

Updated: Tue, Oct 21 2008. 03 27 PM IST
Mumbai: In the period between 7 October to 20 October, Crayons, Euro RSCG, Span Communications and ZenithOptimedia won global account of Rs250 crore for Incredible India from Ministry of Tourism.
This advertising account is reported in the latest update by Spatial Access Media Solutions, which records all media agencies accounts in India.
The recently launched Airtel DTH creative account worth Rs50 crore went to JWT. Also Monte Carlo account moved from McCann Erickson (Delhi) to JWT, adding another Rs20 crore to their kitty.
Saatchi & Saatchi lost its contract with Future Generali worth Rs40 crore to Ogilvy and Mather. Meanwhile, NewsX account of Rs12 crore moved from O&M to Euro RSCG.
In media, Lintas Media Group (Bangalore) got the media mandate for Stovekraft (household appliances) and Wockhardt Hospitals, an account size worth Rs20 crore each.
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First Published: Tue, Oct 21 2008. 03 27 PM IST