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The great Indian cricket bazaar

The great Indian cricket bazaar
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First Published: Wed, Feb 20 2008. 11 53 PM IST

Updated: Wed, Feb 20 2008. 11 53 PM IST
The IPL Media Rights
•A total of $1.026 bln over 10 years, which includes a
$108 mln commitment on promotions
•Media rights comprise
–Sony for Yrs 1-5 for TV rights for the Indian sub
continent
–WSG for Yrs 1-5 for International TV, global radio,
mobile, & Internet
–WSG for Yrs 6-10 for the global media rights
IPL Franchisee Financial Model
•In addition to the marketing benefits that accrue to
IPL teams, each team will have a share of the following
revenue streams:
–Central revenues
–Local revenues
IPL Franchisees will receive the following returns:
Central revenues
•80% of TV revenues in Yrs 1-5, and 60% from Yrs 5-10
•60% of sponsorship revenues from Yrs 1-10
•100% of local revenues
Local revenues (100%)
•Gate revenues
•Franchisee shirt sponsorship
•Local sponsorship
•Licensing programme
•Uniform merchandising
•Hospitality and premium seating
•Match-day concessions
•Match-day promotions
•Team media platforms
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First Published: Wed, Feb 20 2008. 11 53 PM IST
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