New Delhi: Mobile operator Hutch, one of the official sponsors of the ongoing cricket World Cup, has complained to the International Cricket Council about Sachin Tendulkar endorsing Reliance Communications’ telecom products, saying it amounts to ambush marketing.
A Hutch spokesperson told PTI that players taking part in the World Cup were not allowed to endorse the competition of sponsors and Hutch was the global sponsor of the mega event.
“The company has taken it up with ICC, saying this is illegal. None of the players who are participating in the World Cup can endorse competition because Hutch is the global sponsor of the ICC World Cup,” the spokesperson said.
“This amounts to ambush marketing and despite Hutch writing to ICC over a week back, the world cricket body has so far not taken any action on this front,” he added.
Tendulkar will feature in the Indian squad, which will play its first World Cup match today against Bangladesh.