New Delhi: Harvard Business School Publishing Corp., Massachusetts-based publisher of management content for academics, students, and professionals, has set up a wholly-owned subsidiary in India. Harvard Business Publishing India Pvt. Ltd (HBPI), based in Mumbai, will publish India editions of Harvard Business Press books, grow the reach of Harvard Business Review South Asia and focus on partnering with leading business schools and companies to deliver leadership and management development content and programmes, an HBPI executive said.
Underlining the growing importance of India for the publishing group, David Wan, CEO, Harvard Business Publishing, said in a press release: “The particular needs of India’s developing managers and established leaders present a unique opportunity for us. Harvard Business Publishing is ideally positioned to work closely with Indian companies, managers and academia seeking knowledge and ideas to fuel their quest for growth.”
HBPI will be directly responsible for sales, marketing, and publicity for books published by Harvard Business Press from July 2009, which are presently distributed through McGraw Hill Education. “We are likely to continue leveraging McGraw Hill’s warehousing and fulfillment (logistics) infrastructure given our successful partneship with them,” says Vinay Hebbar, managing director, HBPI.
Its present arrangement with Living Media India Ltd that publishes the Harvard Business Review South Asia through a license deal will continue. “The India Today Group will continue to publish, market and distribute the South Asian edition. We will be supporting them in extending the reach of the edition in corporate and higher education markets,” says Hebbar.
HBPI will initially localize marketing, sales and pricing for the Indian market. “We started a special India pricing programme about 12 to 18 months ago for a few books and we are going to extend this further,” says Hebbar.