New Delhi: Insurance company Aviva has appointed Quasar as its agency on record for creative and media duties for its online promotions.
Quasar Media has Microsoft, MakeMyTrip.com, Monster.com, LG, Zapak in its clientile list and is one of India’s largest digital services agency..
Aviva is UK’s largest and the world 5th largest insurance group and has a 40 million-customer base worldwide. It has a joint venture with Dabur in India.
Manish Vij, chief business officer and co-founder, Quasar said “We are happy to align with Aviva. We are a 360 degree digital services agency. We’ll provide innovative media solutions to Aviva.
Piyush Rathi, Associate Media Director, Quasar, said, “Internet has become an integral part of the communication strategy for major insurance companies. We seek to build a strong online presence for Aviva both in terms of visibility and lead generation.”
WPP digital bought a 75% stake in Quasar recently.