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You get what you pay for

You get what you pay for
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First Published: Thu, Oct 14 2010. 12 42 AM IST
Updated: Thu, Oct 14 2010. 12 42 AM IST
A steady fall in newspaper subscriptions globally, doesn’t have to spell doom for brands in the business. Speaking to a select audience at a CII hosted session titled “Next steps for the newspaper business: An editor’s view from the front line.”, Lionel Barber editor for the Financial Times shared his experience of running an integrated newsroom which focused on creating content that was platform agnostic.
And even more importantly focused on creating valuable content that consumers were willing to pay a premium for. He tells Mint about the paper’s plans for a growth market like India, their strategy for new media platforms and why he is optimistic about the future of the newspaper industry.
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First Published: Thu, Oct 14 2010. 12 42 AM IST