Leo Group announces two-agency structure in India
The advertising firm rebrands Orchard Advertising as Leo Burnett Orchard
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New Delhi: Advertising firm Leo Group has announced a two-agency structure in India. It will be represented by its existing agency Leo Burnett India as well as Orchard Advertising which has been rebranded as Leo Burnett Orchard.
The core management team comprising Publicis Communications’ chief executive Saurabh Varma, chief creative officer Rajdeepak Das and chief strategy officer Dheeraj Sinha at Leo Burnett, South Asia, will oversee both the agencies in their respective capacities.
“We believe we have reached that critical size where just having one agency isn’t good enough. It was time to have two full-service agencies competing with each other; agencies of the same pedigree, same philosophy and the same lineage. The primary objective is and always has been to drive growth,” said Saurabh Varma, chief executive, Publicis Communications .
With the rebranding exercise, Leo Burnett Orchard has also put a new leadership team in place. Mahuya Chaturvedi who has joined the agency as chief operating officer has
20 years of experience. She has worked on multiple accounts like DeBeers, brands from the Hindustan Unilever portfolio and L’Oréal Consumer products, among others.
On her new role, Chaturvedi said in a statement, “My vision isn’t to just make Leo Burnett Orchard the fastest growing agency, but to also create some incredible integrated work using the Group’s cutting-edge specialist functions.”
Along with Chaturvedi, Rohitash Srivastava has been appointed as national head of strategy at Leo Burnett Orchard. He comes in from Sapient.Nitro where he was the strategy planning lead for North India. He will be based out of Bengaluru.
Amod Dani has joined the agency as the executive creative director, Mumbai. He has worked across agencies like Sapient.Nitro and Publicis, and has spent over five years in Leo Burnett, during the course of his career.
With offices across Mumbai and Bengaluru, Leo Burnett Orchard currently handles clients such as e-commerce giant Amazon, Hindi general entertainment channel Colors, Wipro, consumer goods maker Emami, lingerie brand Amante, ITC Foods and Jyothy Laboratories among others.