Beach buzz

Beach buzz
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First Published: Fri, Apr 04 2008. 01 35 AM IST
Updated: Fri, Apr 04 2008. 01 35 AM IST
# Mad about ads? The Ad-Museum stall on Cavelossim Beach could very well be giving true-blue industrywallas a chance to flaunt their dedication and passion for ads. The stall will have three tattoo artists to etch memorable ad campaigns for willing clients. While they have provided for the real thing, they’re banking more on the popularity of temporary tattoos. T-shirts with legendary ads printed on them are also an option for the less adventurous..
# Tata Teleservices Ltd, which owns the Tata Indicom brand, has called for a creative pitch. The brief will be given to agencies on 10 or 11 April. Those participating in the pitch include incumbent Draft FCB+Ulka, McCann Erickson (India) Pvt. Ltd and Contract Advertising (India) Pvt . Ltd. Abdul Khan, president of marketing at Tata Teleservices, said, “We needed a fresh creative perspective on the brand. I cannot disclose our spends, but it’s significant business”.
# The debate during the Advertising Conclave was pay or the lack of it. Arvind Sharma, CEO of Leo Burnett India Pvt. Ltd, said, “A study says that across the globe, brand consultancies in addition to ad agencies and media houses make the most money. When agencies discuss compensation with clients, they have to say that they are not making any money or they won’t get enough. And, we’ve said it for so long that we started believing it as well.” Ravi Deshpande, chief creative officer, Contract Advertising (India) Pvt. Ltd, said he totally disagreed with Sharma. “Agencies don’t get the money they deserve. We don’t make enough money to train people. We don’t make enough money to attract talent. It’s not a joke to come to office and produce idea after idea so that brands can go out and make millions and billions of money and go outside the boundaries of India, while agencies get left behind.”
Contributed by Anushree Chandran and Gouri Shah
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First Published: Fri, Apr 04 2008. 01 35 AM IST