New Delhi: Tired of run-of-the-mill hair-care tips and promises of magic makeovers? Also apprehensive of taking the risk to make drastic changes with the colour of your hair or the style that you have been sporting for long, terrified of horror stories where tresses have been damaged and you have been given a look that is not quite becoming? There is hope for you as you can shed your wigs and doubts and allow internationally trained hair artists to take over.
Last week Inter Coiffure Mondial (ICD), the world’s largest organization of fashion hair stylists trooped into the capital to give demonstrations on the immense possibilities that hair styles have in giving you a look that can be changed to suit any occasion or mood.
Based in Paris, the brand has a presence in 42 countries, including fashion capitals of Paris, New York, Tokyo, Berlin, London and Rome.It has lately been associated with Wella Professionals who will help adapt their expertise to suit Indian looks and preferences. Their entry in India can be marked as an initiative to build a network in the world of fashion and to create bridges for stylists to interact with each other.
Blossom Kochhar dons the mantle of president, ICD-India
Blossom Kochhar, India’s answer to aromatherapy, has committed to being with ICD-India for the next two-years. With the tagline ‘Hair comes alive in our hands,’ the brand is set to create an element of adventure, mischief and surprise in a market that is growing and willing to experiment.
ICD’s India plan
She says, “It will give Indian hair designers a chance to mingle and exchange ideas with the best in the world.” With over 2300 members the craft of hairstyling is given a sheen with the exclusive displays during special spring/ summer and autumn/ winter presentations. A photo-kit of these styles is sent from Paris to each member worldwide for respective countries to use and adapt to suit their client base.
Commenting on ICD’s entry in India, Lulua Merchant of Swirl Salon from Bangalore said: “By working with International hair stylists, we will be at par with western counterparts. Being members, we have an access over a separate login, which updates us on latest trends, new salons in the market and gives us a platform to promote our products.”
Models sporting latest hair do’s
ICD Mondial president Klaus Peter Ochs shared the latest hair trends saying that the young would continue to sport the undull and not finished look. He mentioned that Indians were lucky to have naturally healthy and well endowed crop of hair. Asked if the brand was elitist, he denied saying that the bulk of the target clientele would comprise of the middle class.
“At Intercoiffure Mondial, our endeavour is like an iceberg, with its wider portion in the middle devoted to middle section of the society,” he assured.
The launch of the brand in India coincided with a premium runaway hair show ‘Trendz by Wella’ which brought alive global hairstyle and lifestyle trends.
Werner Robert, managing director, Wella India said: “Wella has had a long association with Inter Coiffure Mondial worldwide and we are proud to launch its India chapter. With the launch of the Wella Trend Vision Award 2007 in India, we hope to provide India’s leading fashion hair stylists a reacy channel that can take their hair artistry to the world.”
Founder members of the Indian chapter of ICD include well known hair designers like Nalini of Nalini and Yasmin (Mumbai), Coleen Khan (Mumbai), June Tomkyns (Kolkata), Manjul Gupta of Bodycraft (Bangalore), Lulua Merchant of Swirl Salon (Bangalore), Dhharram Mehta of Rudra (Mumbai), Rashid Khan (Chandigarh), Ishani of Oleega Hair and Beauty Studio (Chandigarh), Kalika Bhatt of L’A Belle Vie (Baroda) besides celebrity hair designers from New Delhi including Ambika Pillai of Ambika Pillai Salon, Slyvie, Blossom Kochhar of Blossom Kochhar Salon, Samantha Kochhar of By Bloss Beauty Salon, Sumit Israni of Geetanjali Salon, Ruchi Malhotra and Najeeb Rehman of Gaur Hair Dressers.
Innovation on the ramp: ICDs Indian founder members
Samantha has predicted that soon short haircuts with dark streaks (pink and green) will be visible amongst the fashion conscious who are no longer scared to experiment with their hair and use their tresses to make a statement.
Slyvie, meanwhile shared her favourite style to suit the scorching North Indian summer, “I have discovered a new cut that includes layers, spikes and razors with A-symmetrical cut from the front. To bear the heat, one can tie them in the banana clip and in the evening leave them loose. Also thin streaks (not straps) of dark shades (wine colour) will be an elegant add on.
Which ever way you look at it, hair styles are the next big thing on the fashion bandwagon and hair stylists and salons are seeing sense in getting international accreditation/ training to gain a competitive edge.