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Inflight shopping: Indulgence for budget travellers

Inflight shopping: Indulgence for budget travellers
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First Published: Sun, Jul 29 2007. 02 58 PM IST
Updated: Sun, Jul 29 2007. 02 58 PM IST
PTI
New Delhi: Low cost carriers which offer no frills service, but which strive to bring down air fares, are now coming up with novel add on services, targeted at wooing the traveller. Inflight shopping which is yet to catch on in India, is poised to make a giant leap forward.
Bidding to cash in on the civil aviation boom in India, in-flight shopping service provider AVA Merchandizing (AVAM) has signed up with low-cost carriers, including Air Deccan and SpiceJet, even as it targets a four-fold jump in turnover to Rs 200 crore.
“Agreements have been signed with Go-Air, Air Deccan and SpiceJet for introducing catalogue based inflight shopping to their passengers and soon other airlines would be roped in,” AVA Merchandising Director Anil Sharma told PTI.
He said the company is also looking to expand its services on international flights in due course of time.
Last fiscal, the company had a turnover of around Rs 50 crore and through expansion of the existing business, it expects to cross Rs 200 crore this year, he added.
Sharma said the company has already obtained Bureau of Civil Aviation Security (BCAS) licence for providing onboard shopping services.
As part of its agreement with the airliners, AVAM would train cabin crew on inflight marketing and showcasing products such as consumer electronic goods and branded jewellery.
Passengers could also book products through telephone, which would be either delivered at the airport or at home, Sharma added.
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First Published: Sun, Jul 29 2007. 02 58 PM IST