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Yash Raj TV shows get lukewarm response

Yash Raj TV shows get lukewarm response
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First Published: Wed, Jan 06 2010. 11 28 PM IST
Updated: Wed, Jan 06 2010. 11 28 PM IST
Mumbai: The week-one verdict is out on the five new shows produced by Yash Raj Films for Sony Entertainment Television, and it isn’t one that will gladden the country’s premier film production company. The weekend shows, marking Yash Raj’s small-screen debut, received a lukewarm television rating between 0.9% and 1.4%, according to data from TAM Media Research Pvt. Ltd. The Hindi general entertainment genre’s current top rated show is ‘Pavitra Rishta’ on Zee TV with a rating between 6 and 7.5. The Sony shows, marketed at a cost of Rs15 crore and launched on 1 January, included fiction-based formats such as ‘Powder’, ‘Mahi Way’, ‘Seven’ and ‘Rishta.com’ and one non-fiction, star-studded program called ‘Lift Kara De’.
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First Published: Wed, Jan 06 2010. 11 28 PM IST