New Delhi:Facing intense competition from private channels, the government today proposed an investment of a whopping Rs 217.44 crore in Prasar Bharati-run Doordarshan and All India Radio, a five-fold increase from Rs 41.11 crore earmarked for the public broadcaster last fiscal.
However, the grants-in aid to the broadcaster has slipped down from Rs 1174.82 crore last fiscal to Rs 1163.93 crore this year.
But proposed investment in the National Film Development Division (NFDC), a government media machine largely confined to making documentaries and newsreels, plummeted from Rs 15 crore last fiscal to Rs 3.1 crore.
But under the ‘Films´head, activities such as national and international film festivals, development of complexes, archiving, children films and training programmes in film production will continue to receive increased support with Rs 68.64 crore laid out this time against Rs 58.01 crore last fiscal.
With exception to advertising and visual publicity, the other heads which saw lowering of allocation are: research and training in mass communication, press information services, certification of cinematographic films, field publicity, song and drama, publications, buildings and machinery.
On the whole, the allocation to Information and Broadcasting Ministry showed only a marginal increase - from Rs 1660 crore last fiscal to Rs 1681.84 crore this year.