Harsh Rohtagi to head content at Imagine TV

Harsh Rohtagi to head content at Imagine TV
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First Published: Tue, Apr 27 2010. 08 10 PM IST
Updated: Tue, Apr 27 2010. 08 10 PM IST
Mumbai: In a restructuring move, Turner General Entertainment Networks India Ltd (TGEN) has said that Harsh Rohatgi will take over the role of head of content and communication of its flagship Hindi GEC, Imagine TV, with immediate effect. Meanwhile Shailaja Kejriwal, executive vice president (content) is moving on from the channel. Kejriwal couldn’t be reached for comments, at the time of filing this article.
A key member of the management team of Imagine since inception, Rohatgi previously held the position of EVP — revenue management and new ventures at the channel. In his new role, Harsh will oversee all the creative, strategic, marketing, commercial and management functions of Imagine which will include programming, marketing, communication, commercial, research and strategic planning.
Confirming the development, Sameer Nair, chief executive, Turner General Entertainment Networks, said, “Harsh has been part of my core team from the very beginning and has a good understanding of varied functions and roles across the company. I am confident that in his new role, Harsh, with the support of his talented team, will help Imagine achieve success in the ratings war, and soon become the leading player in the Hindi GE space.” An MBA from IIM-A, Rohatgi began his career with Pepsi India in the sales team.
He moved to Star India in 2000 where he held various positions across marketing, programming and business operations, in Channel [V], Star Vijay and Star Plus. Just prior to joining Imagine in 2007, he served as general manager, content and communication, Star India.
Imagine TV has had a run of successful reality shows in the recent past such as Rakhi Ka Swayamwar (reality format starring Rakhi Sawant) and Rahul Dulhaniya Le Jayenge ( reality format starring Rahul Mahajan) It is in the process of introducing ‘desi Girl’, a reality format set against a rural background and starring actors such as Monica Bedi and Roshni Chopra.
The channel has consistently been retaining a fifth position in the general entertainment (GEC) space. Other changes are also due on the channel, such as Nikhil Madhok, vice president (marketing and communications) being promoted to head of marketing and communications of Imagine TV. No confirmation was given by the channel on Madhok at the time of filing the article.
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First Published: Tue, Apr 27 2010. 08 10 PM IST