Mumbai: B.A.G Films & Media Ltd. unveils its second channel E24 today evening. This would be the country’s first entertainment news channel, targeted at all avid Bollywood fans, which in itself makes it non-specific to a particular age group.
E24 is the latest feather in the cap of B.A.G Films’ media division Broadcast24 – under whose aegis News24 and Dhamaal 24 were successfully launched last quarter and last year, respectively.
Anurradha Prasad, managing director of B.A.G Films & Media Ltd. said, “E 24 is an entertainment news channel with a focus on Bollywood, which in itself would spawn an all-new genre in the cluttered TV scenario. It combines the need of the audiences, nationwide and international, for the latest credible updates on their favourite stars, movies, happenings and star lifestyles.”
E24 will benefit from the well established distribution network as well as the news gathering infrastructure of its older sibling, News 24. The mandate for E24 is speed, accuracy and authenticity in reporting, while retaining the mystique and romance of all things Bollywood.