Hong Kong: STAR announced the launch of Star One and Vijay on Now TV, the exclusive distribution platform of STAR’s channels in Hong Kong. These two channels will join Star Plus, Star News and Channel [V] on Now TV, boosting STAR’s Indian channel offering for local South Asian viewers.
Star One, launched in 2004 in India, offers viewers the next generation of Hindi entertainment with a diverse mix of programmes including comedies, reality shows, game shows, thrillers, youth and lifestyle programmes.
Vijay is one of the most popular Tamil general entertainment channels in South India. Vijay offers innovative programmes in a variety of genres including talent hunts, music shows, sitcoms, thrillers, reality shows as well as dramas. Popular programmes include star-search show Super Singer Junior and humour talent hunt Kalakka Povathu Yaaur .
“We are delighted to expand our partnership with now TV through the launch of Star One and Vijay,” said Bruce A Oltchick, executive vice-president, advertising sales, distribution & marketing of STAR. “These two channels have earned enthralling audiences in India with compelling entertainment across a number of genres, and we are very pleased to be able to bring that same top-flight content to South Asian audiences in Hong Kong.”
Janice Lee, executive vice-president, television and content of PCCW said, “We greatly value the opportunity to broaden our Indian entertainment channel offering by bringing these two popular channels to our South Asian subscribers. Both Star One and Vijay have sizeable followings in India, and their launch in Hong Kong underscores our commitment to providing viewers with the greatest that television has to offer.”