New dose of edutainment for kids

New dose of edutainment for kids
PTI
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First Published: Wed, Jan 14 2009. 06 11 PM IST
Updated: Wed, Jan 14 2009. 06 11 PM IST
Mumbai: Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, is eyeing a revenue of around Rs25 crore for fiscal year 2010 from its ‘Spacetoon Kids TV´channel launched Wednesday in India, a top company official said.
The channel is the first of its free-to-air kids edutainment channel.
“With this launch, we expect a revenue of around Rs25 crore by March 2010. Though we are the ninth entrant in the market, we are confident that the channel will be well accepted by the audiences,” Kids Media India’s Managing Director and CEO, Rajiv Sangari, told reporters here.
The company aims to cater to 360 million kids from pre-school to teens across the country.
“There are 360-million kids across the country and they cannot go unnoticed. We will create a niche in the world of kids entertainment,” Sangari said.
“By mid-2009, we plan to reach 15 million homes and by end-2009 our target is 20 million homes. By 2010, we look to reach 40 million homes and acquire a 10% marketshare in viewership,” he added.
The group plans to first penetrate into ‘A´and ‘B´class cities and after achieving a deep penetration in ‘C´ class cities, will launch programmes in regional languages as well.
“The programs would be available in Hindi and later as we penetrate into other regions, we would go for regional languages,” Sangari said.
As far as marketing and promotional activities are concerned the group has already invested nearly Rs three crore, he said.
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First Published: Wed, Jan 14 2009. 06 11 PM IST