Shah Rukh’s ‘Ra.One’ likely to touch ₹ 100 cr by the weekend
Shah Rukh’s ‘Ra.One’ likely to touch ₹ 100 cr by the weekend
New Delhi: Critics may have panned the movie, but Ra.One, Shah Rukh Khan’s ambitious science fiction production made at the cost of ₹ 150 crore and released in 3,500 screens on Diwali, is having a clear run at the box office.
Released on Wednesday, a holiday on account of Diwali, instead of the customary Friday, Ra.One is counting on increased footfalls in theatres over the weekend.
The film’s first day box office collections stood at ₹ 18 crore with most multiplexes reporting 60% occupancy, according to Nahta. The ₹ 18 crore revenue includes collections from the dubbed versions of the film in Telugu and Tamil. In the overseas market, the film made ₹ 6.5 crore on day one.
According to Adarsh, Ra.One’s collections on Wednesday dipped marginally in the evening with people gearing up for Diwali celebrations. He expects Thursday’s revenue to be higher—at ₹ 25 crore.
The film has appealed to children and is prompting family members to throng theatres, said Gautam Dutta, chief operating officer, PVR Cinemas Ltd. PVR is seeing 90% occupancy thanks to the film, he added.
On Twitter, film critic Anupama Chopra said: “Ra.One: ambition, passion, sweat and money undone by poor writing and direction..."
The film has already recovered part of its production cost through endorsement deals worth ₹ 52 crore. The satellite television rights of Ra.One have been sold for ₹ 35 crore to Star India Pvt Ltd.
abhilasha.o@livemint.com
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