New Delhi: Critics may have panned the movie, but Ra.One, Shah Rukh Khan’s ambitious science fiction production made at the cost of Rs 150 crore and released in 3,500 screens on Diwali, is having a clear run at the box office.
At least three film trade analysts Taran Adarsh, Vajir Singh and Komal Nahta said the film should be able to make Rs 100 crore by Sunday. “The film released on a weekday and has four clear days to bring home good collections,” said Nahta who publishes film trade journal Film Information.
Bollywood actor Shah Rukh Khan. Photo: AP.
Released on Wednesday, a holiday on account of Diwali, instead of the customary Friday, Ra.One is counting on increased footfalls in theatres over the weekend.
The film’s first day box office collections stood at Rs 18 crore with most multiplexes reporting 60% occupancy, according to Nahta. The Rs 18 crore revenue includes collections from the dubbed versions of the film in Telugu and Tamil. In the overseas market, the film made Rs 6.5 crore on day one.
According to Adarsh, Ra.One’s collections on Wednesday dipped marginally in the evening with people gearing up for Diwali celebrations. He expects Thursday’s revenue to be higher—at Rs 25 crore.
The film has appealed to children and is prompting family members to throng theatres, said Gautam Dutta, chief operating officer, PVR Cinemas Ltd. PVR is seeing 90% occupancy thanks to the film, he added.
On Twitter, film critic Anupama Chopra said: “Ra.One: ambition, passion, sweat and money undone by poor writing and direction...”
The film has already recovered part of its production cost through endorsement deals worth Rs 52 crore. The satellite television rights of Ra.One have been sold for Rs 35 crore to Star India Pvt Ltd.