New Delhi: Publicis Groupe owned advertising agency BBH India on Wednesday announced the launch of Delhi operations aiming to tap the burgeoning business opportunity that the market offers. This is the agency’s second office in India after it started operations in Mumbai in 2009. Both Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based clients easy access to the agency services.
A senior leadership across business management, creative and strategic planning has been hired to kickstart the Delhi operations. Shreekant Srinivasan has joined as general manager, Vasudha Misra as executive creative director and Ankit Singh as strategy director to lead the Delhi office.
Currently, the agency is busy hiring the core team. BBH has clients such as Proptiger’s real estate portal Makaan.com and electronics firm Philips India in the Delhi market. In Mumbai, it works with brands such as Johnnie Walker, Axe, Vaseline, Uber, Channel V, CRY, Coverfox and Goodyear, among others.
“There has been significant increase in the conversations (both retainer and project basis) from clients in Delhi and that is why we decided to launch operations here. We have been looking for the right people for the Delhi office and plan to set up a fully functional office by December. We will pitch to clients across brand categories including FMCG, start-ups, multi-national companies (MNCs) among others,” said
Subhash Kamath, chief executive and managing partner, BBH India.
In the past three-to four years, owing to changing landscape of communication industry, BBH has expanded its offerings. In June, the agency launched content and entertainment marketing division called BBH Content and Entertainment. Headed by Pranay Anthwal, a former Starcom MediaVest executive, the division offers services such as in-film and in-serial placements, other forms of branded content, and sponsorship of entertainment properties.
The agency also launched its own video production arm, Black Sheep Live which has recently executed the first Uber brand campaign in India. It also offers experiential, strategic design (corporate identity and brand development as well as packaging) and brand consulting services to its clients.
“Delhi will not be an advertising only market. We will extend the wide range of our services to clients helping them achieve their business objectives,” said Kamath.