Mumbai: The second day at Goafest 2016, the annual event for the advertising and marketing fraternity, brought in much cheer for JWT India, Taproot Dentsu and Cheil India among others, as they celebrated big wins at the Creative Abby awards.
The Creative Abby Awards announced winners for nine categories including Radio, Radio Craft, Broadcaster Abby, Brand Abby, Activation and Promotion, Public Relations, Print Craft, Branded Content and Entertainment and Direct.
Taking the top honours was JWT India which raked in as many as three Gold metals in the radio singles, brand activation and public relations categories. The Gold metals were won for their work for Godrej (Mama campaign), Airtel (Udaan campaign) and Lux (Perfume portraits campaign). Apart from the three Golds, the agency also took home 11 Silver metals and three Bronze metals, with a total haul of 17 trophies.
Following them were Taproot Dentsu, which won two Gold in the categories of direct marketing and print craft, for their work for brands such as Times of India (Waiting for you campaign) and the Indian Outdoor Advertising Association. Their total haul on day two of Goafest came to 18 metals, which included six Silver and ten Bronze metals.
Cheil India also did very well for its self with two Gold, five Silver and four Bronze metals on day two. Their first gold was in the brand activation category for their work for Samsung Joy Plus Televisions and Sanjay Gandhi Animal Care Center (spread the joy campaign) and the second was in the public relations category for Channv Foundation – Stop Acid Attacks (Donate a face campaign).
Star India did well at the Broadcaster Abby category, with a total haul of 13 metals which included a Gold for their ‘Mauka Mauka’ campaign for Star Sports.
Zee Entertainment Enterprises Ltd was the other broadcaster who won a Gold, for their ‘Bond vs Bond’ campaign for their channel &Pictures.
Moreover, none of the entries was awarded a Grand Prix trophy, owing to what was cited as more stringent standards set by the jury.
What may be interesting to note is that two of the top advertising agencies in India, Ogilvy & Mather India and Mullen Lowe and Lintas, chose not to participate in the awards. However, they did show their support to the industry. Piyush Pandey, executive chairman and creative director, O&M India was felicitated on Friday night by the industry on receiving the Padma Shri, the fourth highest civilian award of India. While R Balakrishnan, chairman of Mullen Lowe Lintas was moderating a session with film director, producer Karan Johar for the festival. Vineet Jain, Managing Director, Bennett, Coleman and Co. Ltd. was also felicitated for his contribution to innovative growth in the media industry.