PCB eyeing to earn $4 million from Oz series

PCB eyeing to earn $4 million from Oz series
PTI
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First Published: Thu, Apr 09 2009. 04 00 PM IST
Updated: Thu, Apr 09 2009. 04 00 PM IST
Karachi: The cash-strapped Pakistan Cricket Board (PCB) is eyeing to earn around $4 million from the upcoming one-day series against Australia in Abu Dhabi and Dubai starting 22 April.
Despite facing problems in getting sponsors for the five ODIs and one-off Twenty20 match, sources in the PCB confirmed that finally the board had signed sponsorship deals for the series.
“The board has sold title sponsorship rights to a builder in Dubai for $440,000 while co-sponsorship rights have been sold for $225,000 to a bank and $160,000 to a cellular company,” a PCB source said.
“The board should earn $5 million from the television and sponsorship rights of the series out of which one million would be spent on all expenses incurred on hosting the series at these neutral venues,” the source explained.
He said the PCB expects to put $4 million in its kitty from the series, which is around 32 crore in Pakistani rupees.
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First Published: Thu, Apr 09 2009. 04 00 PM IST