Mumbai: Regional language media in India is growing, according to panelists at the FICCI Frames in Mumbai, Asia’s largest conference on the business of entertainment. The evidence is everywhere, and advertisers are shifting their focus to smaller towns.
According to the panelists, 96-97% of India’s population can’t read or write in English. In fact of the 2,000 daily publications in India only 200 are in English. Yet, the vernacular press remains the voice of the masses, and the audience most sought after. Panelists discuss the future and challenges in the resurgence of language media.