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Zee TV emerges No. 2 in Hindi entertainment genre

Zee TV emerges No. 2 in Hindi entertainment genre
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First Published: Fri, Nov 27 2009. 11 54 PM IST

Popular show: A scene from Colors television serial Balika Vadhu, among the top five programmes in the Hindi entertainment genre.
Popular show: A scene from Colors television serial Balika Vadhu, among the top five programmes in the Hindi entertainment genre.
Updated: Fri, Nov 27 2009. 11 54 PM IST
Mumbai: Zee Entertainment Enterprises Ltd’s flagship channel, Zee TV, pipped Star Plus to become the second most popular Hindi general entertainment channel in India in the week ended 21 November.
Popular show: A scene from Colors television serial Balika Vadhu, among the top five programmes in the Hindi entertainment genre.
Data from TAM Media Research Pvt. Ltd showed Zee TV posted a growth of 1.6 percentage points in relative share in the reporting week to 19.3%. Star Plus added just 0.3 percentage points, taking its share to 18.5%. Colors remained the market leader with 24% share, down 0.5 percentage point week-on-week.
Colors is owned by Viacom18 Media Pvt. Ltd, a joint venture between Viacom Inc. of the US and IBN18 Broadcast Ltd, a Network18 group company. NewsWire18 is a Network18 group firm, and a subsidiary of the listed Television Eighteen Ltd.
Sony Entertainment TV, which is fast making inroads among television viewers, lost 0.1 percentage points with its share slipping to 13.8%.
Colors’ serial ‘Uttaran’ was once again ranked first in the list of top five programmes in the genre. ‘Na Aana Is Des Laado’ and ‘Balika Vadhu’ also figured in the list, while from Zee’s stable, it was ‘Chhoti Bahu’. Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ also figured on the list. The Hindi general entertainment genre remained the most watched genre in Indian homes.
A programme’s viewing details are measured in television rating points (TRPs), wherein one TRP represents 1% of viewers in a surveyed area in a given minute. TRP is used by advertisers to decide rates.
Neo Cricket remained the most watched sports channel on the back of the India-Sri Lanka cricket test match. Its relative surged 28.6 percentage points week-on-week to 71.8%.
Among business news channels, CNBC-TV18 reported a 9.3 percentage point fall in share at 51.9%, to the benefit of the other three rivals—NDTV Profit, Bloomberg-UTV and ET Now. Mint has a content-sharing agreement with CNBC-TV18.
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First Published: Fri, Nov 27 2009. 11 54 PM IST