New Delhi: The latest update, by Spatial Access Media Solutions, on advertising account movements for the period 8-21 April is out.
Slow & steady: It’s been a less active fortnight with a few accounts changing hands, however, not without some big moves.
Electrolux showed its trust in Allied Media for its Rs25 crore media account. BPCL, through the empanelment process for its Rs40-45 crore creative account, added McCann Erickson to the existing list of three agencies.
Among other movements, regional airline company, MDLR Airlines, chose Euro RSCG to pilot its creative business. ABP group alligned its Bengali magazines portfolio with Bates David Enterprise and Mudra was entrusted to voice the Greenpeace communication.
Click here to get a complete account movement update for this fortnight.