Devraj Sanyal has been appointed as the CEO of PDM India. Sanyal was the Chief Operating Officer (COO) of PDM since he joined the company in Jan 2004. As COO, he ran all the business verticals including sports arketing, fashion, entertainment management, wedding management and the activation, event & promotion businesses. Under his leadership, PDM India has managed large sponsorship deals in the country in the domains of cricket, fashion and entertainment.
Says Sanyal, “I look forward to taking PDM to the next level in the coming years and establishing it not just as India’s best but a global name in the field of Experiential Marketing.”
Said Shailendra Singh, Jt MD, Percept Holdings Ltd, “Devraj has the experience and has had the exposure in the field of experiential marketing and we are confident that PDM will grow even further under his able leadership.”
Devraj Sanyal has been in the ideas and concept businesses, helping building brands in the non-conventional media space for the past 14 years. Devraj has handled iconic local brands such as Airtel, Hero Honda, Sahara, Tatas, Dabur, Maruti, GM, Titan, Hutch and global brands like Elle, Citibank, HSBC, Phillips, LG and worked in all the Indian metros & mini metros alongside regional & global teams, leading teams sizing from 10 people to 150 people launching new initiatives. He also has an alternate career interest as the vocalist of India’s most popular rock Band “Brahma” and is currently a Sony Music Asia artist.
As the CEO, Devraj Sanyal will now run all PDM India businesses with a special focus on integrating the various group businesses such as mainstream advertising, content, talent, PR & out-of- home to give the world an experiential edge.