Hakuhodo Percept wins Rs45 crore Maruti A-Star account

Hakuhodo Percept wins Rs45 crore Maruti A-Star account
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First Published: Sun, Aug 03 2008. 03 30 PM IST

Updated: Sun, Aug 03 2008. 03 30 PM IST
The last fortnight saw some new advertisers getting onto the bandwagon.
Maruti chose Hakuhodo Percept as the creative custodian for their new car A-Star. Car X Space and Knight Frank assigned their creative and media duties to Quadrant, adding a total of Rs10 crore to the agency’s kitty.
Another major move came from the apparel brand Monte Carlo, which shifted its creative duties worth Rs15-20 crore form JWT to McCann Erickson.
Click here to get a complete account movement update for this fortnight
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First Published: Sun, Aug 03 2008. 03 30 PM IST