New Delhi: Widening its Incredible India campaign from print and visual media, the Ministry of Tourism now plans to take on the web world in a big way by starting online tourist community forums and blogs in its site.
“Tourist-to-tourist interaction is the key. They will be able to share their experience through blogging about various destinations and packages,” a senior ministry official said.
The ministry is buoyed by the recent findings from performance of online campaign carried out on different websites all over the world.
The user activities were monitored on the third party servers which clearly indicated a direct correlation between users watching the ads and then visiting www.incredibleindia.org site for more information on India.
The page views registered a three-fold increase with 20,39,524 users visiting the site in April this year against 6,64,660 in the corresponding period last year.
Direct visits to the site increased more than four-fold with 4,51,029 visitors this month against last year’s 1,02,814.
The new users showed a phenomenal increase from 65,618 in last April to a staggering 3,04,593 in April this year.
“The new user means the access by a new computer terminal. This is a very solid indicator as it also show how far our Incredible India campaign has penetrated different corners of the world,” the official said.
The official said harnessing the web potential is quite important for maintaining edge in the international market as more often the travel-savvy people are also net-savvy.
“The best part of the findings is that the traffic to our site was maximum from the US, Britain, Japan and even China. They are also a high-spending class,” the official said.
Arming Incredible India campaign with the new tools, the designers used floating ‘shoskele´, the semi-transparent banners or video, floating banners that disappear after few seconds and rich media banners with dropdown information and links which appear user scrolls on them.
“Our sweepstakes and contests on the micro-sites were also big success. Most users were led to find more at our main site,” the official said.
Analysis of data pooled from third-party servers across the world revealed products such as yoga, ayurveda, wildlife, Kerala backwaters, culture and heritage, and Rajasthan were performing uniformly well in all countries.
Buddhism performed best in South East Asian markets. Online contests on yoga, ayurveda and wildlife were all time hit among the international wannabe tourists.
At domestic tourism front, online contests on Jammu and Kashmir tourism and North East were the best draw.
Polite banners, which do not interrupt the user experience, and the online videos were also quite popular.
“Soon, you will also see the best of Incredible India TV commercials also on the web and youtube,” the official said.