Mumbai: How much a person pays for a smartphone is an indicator of what his usage will be like on it, according to a study.
People buying expensive smartphones tend to use online apps extensively compared with those opting for cheaper devices who use them for Web browsing, the Nielsen Informate Mobile Insights study found.
App consumption goes up considerably post the Rs.15,000 price point, with owners of very expensive handsets Rs.25,000 being the most engaged with apps, according to the study announced on Tuesday.
The owners of expensive handsets are avid gamers while those who own cheaper phones use them mainly for multimedia consumption, especially music and video, the Nielsen report said.
Strategies can be formulated targeting customers owning handsets of particular price bands owing to difference in consumption across them, the report added.