Price of smartphone an indicator of usage: Nielsen

People buying expensive phones tend to use online apps extensively; those opting for cheaper one use them for browsing
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First Published: Tue, Feb 26 2013. 11 13 PM IST
The owners of expensive handsets are avid gamers while those who own cheaper phones use them mainly for multimedia consumption, especially music and video, the Nielsen report said. Photo: Ramesh Pathania/Mint
The owners of expensive handsets are avid gamers while those who own cheaper phones use them mainly for multimedia consumption, especially music and video, the Nielsen report said. Photo: Ramesh Pathania/Mint
Mumbai: How much a person pays for a smartphone is an indicator of what his usage will be like on it, according to a study.
People buying expensive smartphones tend to use online apps extensively compared with those opting for cheaper devices who use them for Web browsing, the Nielsen Informate Mobile Insights study found.
App consumption goes up considerably post the Rs.15,000 price point, with owners of very expensive handsets Rs.25,000 being the most engaged with apps, according to the study announced on Tuesday.
The owners of expensive handsets are avid gamers while those who own cheaper phones use them mainly for multimedia consumption, especially music and video, the Nielsen report said.
Strategies can be formulated targeting customers owning handsets of particular price bands owing to difference in consumption across them, the report added.
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First Published: Tue, Feb 26 2013. 11 13 PM IST
More Topics: Smartphone | Mobile | Apps | internet | Nielsen |
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