New Delhi: Pepe Jeans London has signed up with Renault Formula 1 Racing Team as one of its official worldwide sponsors for the next three years.
After a quiet 2007, Renault is well poised to regain the winner’s podium slot in the constructors and drivers championship with the highly publicized return of Fernando Alonso (with two-time consecutive World Championships in 2005 and 2006) and the signing of an exciting rookie prospect, Nelson Piquet Jr., son of the legendary Brazilian three-time Formula 1 winner.
Pepe’s sponsorship deal will include prominent on-car branding, drivers’ suits front-chest branding, team uniforms, garage paneling, drivers’ appearances and more.
“With the rising fan following of F1 worldwide and now in India too, this is going to be a great union”, confirmed Chetan Shah, MD, Pepe Jeans London (India).
With the biggest global TV audience for any event or sport, (2.73 billion in 2007), 18 races across four continents, this Formula 1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has undertaken to date.
The increasing fan following of Formula 1 in India every year and huge interest and publicity evoked with the participation of India-owned team/s as well as New Delhi already being confirmed as the venue for a race circuit in 2010, the brand visibility prospects for Pepe Jeans in India will be massive.
Pepe Jeans London, the premium jeans and casual wear brand is a global favourite among men and women. In India, they are leading jeans and casual wear brand and their clothes are known for their fit, cut, style and trends. That apart, Pepe accessories are perennially preferred by the young and the fashionable.
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