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Pepe Jeans London ties up with Renault Formula 1

Pepe Jeans London ties up with Renault Formula 1
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First Published: Mon, Feb 18 2008. 05 20 PM IST
Updated: Mon, Feb 18 2008. 05 20 PM IST
New Delhi: Pepe Jeans London has signed up with Renault Formula 1 Racing Team as one of its official worldwide sponsors for the next three years.
After a quiet 2007, Renault is well poised to regain the winner’s podium slot in the constructors and drivers championship with the highly publicized return of Fernando Alonso (with two-time consecutive World Championships in 2005 and 2006) and the signing of an exciting rookie prospect, Nelson Piquet Jr., son of the legendary Brazilian three-time Formula 1 winner.
Pepe’s sponsorship deal will include prominent on-car branding, drivers’ suits front-chest branding, team uniforms, garage paneling, drivers’ appearances and more.
“With the rising fan following of F1 worldwide and now in India too, this is going to be a great union”, confirmed Chetan Shah, MD, Pepe Jeans London (India).
With the biggest global TV audience for any event or sport, (2.73 billion in 2007), 18 races across four continents, this Formula 1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has undertaken to date.
The increasing fan following of Formula 1 in India every year and huge interest and publicity evoked with the participation of India-owned team/s as well as New Delhi already being confirmed as the venue for a race circuit in 2010, the brand visibility prospects for Pepe Jeans in India will be massive.
Pepe Jeans London, the premium jeans and casual wear brand is a global favourite among men and women. In India, they are leading jeans and casual wear brand and their clothes are known for their fit, cut, style and trends. That apart, Pepe accessories are perennially preferred by the young and the fashionable.
F1 Schedule
1 ING Australian Grand Prix Australian GP Albert Park Grand Prix Circuit Melbourne Mar-16 15:30 4:30
2 Petronas Malaysian Grand Prix Malaysian GP Sepang International Circuit Kuala Lumpur Mar-23 15:00 7:00
3 Gulf Air Bahrain Grand Prix Bahrain GP Bahrain International Circuit Sakhir, Manama Apr-06 14:30 11:30
4 Gran Premio de España Telefónica Spanish GP Circuit de Catalunya Barcelona Apr-27 14:00 12:00
5 Petrol Ofisi Turkish Grand Prix Turkish GP Istanbul Park Istanbul May-11 15:00 12:00
6 Grand Prix de Monaco Monaco GP Circuit de Monaco Monte-Carlo May-25 14:00 12:00
7 Grand Prix du Canada Canadian GP Circuit Gilles Villeneuve Montreal Jun-08 13:00 17:00
8 Grand Prix de France French GP Circuit de Nevers Magny-Cours Magny Cours Jun-22 14:00 12:00
9 Santander British Grand Prix British GP Silverstone Circuit Silverstone Jul-06 13:00 12:00
10 Großer Preis Santander von Deutschland German GP Hockenheimring Hockenheim Jul-20 14:00 12:00
11 ING Magyar Nagydij Hungarian GP Hungaroring Budapest Aug-03 14:00 12:00
12 Grand Prix of Europe Telefónica[61] European GP Valencia Street Circuit † Valencia Aug-24 14:00 12:00
13 ING Belgian Grand Prix Belgian GP Circuit de Spa-Francorchamps Spa Sep-07 14:00 12:00
14 Gran Premio Santander d’Italia Italian GP Autodromo Nazionale Monza Monza Sep-14 14:00 12:00
15 SingTel Singapore Grand Prix Singapore GP Singapore Street Circuit † Singapore Sep-28 20:00 12:00
16 Fuji Television Japanese Grand Prix Japanese GP Fuji Speedway Oyama Oct-12 13:30 4:30
17 Sinopec Chinese Grand Prix Chinese GP Shanghai International Circuit Shanghai Oct-19 15:00 7:00
18 Grande Prêmio do Brasil Brazilian GP Autódromo José Carlos Pace São Paulo Nov-02
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First Published: Mon, Feb 18 2008. 05 20 PM IST