New Delhi: Online search engine Google has launched a campaign surrounding the ICC Cricket World Cup to popularize the Internet in five cities that it says will witness the next wave of users.
The initiative, which among other services invites fans to discuss cricket with former India player-turned-television-commentator Krishnamachari Srikkanth or with fellow bloggers, was launched in Chandigarh. The other cities are Indore, Bhopal, Ahmedabad and Hyderabad.
Google’s head of sales Sundaram K. said the World Cup is “the perfect time to spread awareness of the power of the Internet.”
Srikkanth will host a blog called ‘Cricket Zone with Srikkanth’, where users will be able to analyze matches with him or others. The former opener, who was part of India’s 1983 World Cup winning squad, will provide expert commentary on Orkut Krishcricket, a social networking community as well.
Google will also host a contest for bloggers over the age of 13, who will be judged on their writing skills, the content of their postings and the number of comments they attract. The contest runs till 25 April.