Los Angeles: The Netflix Inc. political thriller House of Cards received nine nominations for Emmy Awards, including best drama, marking the first time an Internet streaming service will vie for television’s top honors.
The show garnered series star Kevin Spacey, who plays a scheming member of Congress, a nomination for best actor, the Academy of Television Arts & Sciences announced on Thursday in Los Angeles. In all, Netflix grabbed 14 nominations. Time Warner Inc.’s HBO led all networks with 108. NBC and CBS led broadcast networks with 53 each.
Netflix released six original series this year, including a fourth season of Arrested Development, as the company ratchets up competition with Time Warner Inc.’s HBO and other pay-television networks. The nominations will help lift Netflix’s profile and may help attract new subscribers, said Rich Greenfield, an analyst at New York-based BTIG LLC.
For Netflix to ultimately be successful, they need to succeed at producing high-quality, original programming, Greenfield said in an interview before the nominations were announced. Being nominated for Emmys certainly starts to show that strategy is paying off.
House of Cards was forecast to receive nominations for best drama series, best actor for Spacey and best supporting actor Corey Stoll, according to awards show blog GoldDerby.com.
Neil Patrick Harris, star of How I Met Your Mother, will host the 65th Primetime Emmy Awards on CBS in a live telecast on 22 September.