Top of the mind ad survey | Different strokes

Top of the mind ad survey | Different strokes
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First Published: Mon, Apr 21 2008. 12 30 AM IST

Updated: Sun, May 17 2009. 02 47 PM IST
Perceptions differ. The best on-air advertisement in the month of March, according to the Mint-Synovate-TVAd Indx survey, which gathers the voices of 750 randomly chosen common consumers, is Pepsi Youngistan. Our expert, Santosh Desai, however, has a different take on the cola company’s new creative: “Pepsi has taken a large canvas idea and made it into something juvenile delinquents will get sniffy about”.
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First Published: Mon, Apr 21 2008. 12 30 AM IST