New Delhi: Advertising on television by the telecommunications sector grew 61% during 2007 compared with 2006.
According to a report titled ’Advertising of Telecom sector’, released by AdEx India, a division of TAM Media Research, Telecommunication services segment gobbled more than 60% share of overall telecom sector advertising on TV. That segment saw a rise of 108% during 2007, compared with 17% seen by telecommunication equipment.
Bharti Airtel Ltd was the number one advertiser under telecommunication services and Nokia Corporation led telecommunication equipment advertising.
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