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Beijing Games: Open field for marketers

Beijing Games: Open field for marketers
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First Published: Tue, May 27 2008. 02 06 AM IST

Updated: Tue, May 27 2008. 02 07 AM IST
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in more than 200 countries and territories.
Here are some facts about the Beijing Games’ top 12 global sponsors, which have marketing rights to use the Olympics logo worldwide as members of “The Olympic Partner Program”:
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First Published: Tue, May 27 2008. 02 06 AM IST