New Delhi: Sify Ltd, a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities (Nasdaq:SIFY), announced today that Sify.com will be the official Internet partner for the upcoming Zee Cine Awards ’07.
The webcast will feature performances by stars as well as behind-the-scenes action along with exclusive footage, which will not be shown on television. Visitors to the website can also vote for nominees and support their favourite stars on the ZCA website at www.zca.sifymax.com.
Commenting on the association with Sify.com for Zee Cine Awards 2007, Abhijit Saxena CEO, DMCL, said “The digital space is a medium that promises exponential growth. Sify is a principal leader in this space and hence our association. Our venture will fashion shifts in viewership patterns besides complementing regular television viewership. People are starting to consume more media through the Web and this will soon be a pathbreaking initiative.”
V. Sivaramakrishnan, President, Portals, Sify, said, “It is a challenge to be associated with DMCL which is the digital arm of Zee, for a popular event like the film award functions (Zee Cine Awards ’07) in Malaysia. Offering exclusive content of this event will enhance our presence as a pioneer in the broadband entertainment segment not only locally but also internationally”.
Another value add will be an online auction of outfits worn by well known stars in their year’s blockbusters.