gouri.s@livemint.com
Mumbai: YouTube the video streaming site from Google has launched a new film channel called ‘YouTube Box Office’ that will feature a film every month, free of cost. The channel is being launched by showcasing a new Hindi film titled ‘Band Baaja Baaraat’.
The YouTube Box Office channel will also feature other popular movies which users can watch for free from the YouTube catalogue comprising 1500 titles including regional language films. The channel will be available to all users in India and will be IP blocked for users in other countries. The video streaming site has roped in Intel as the exclusive presenting sponsor for the channel.
“The initiative opens up a new window of opportunities for marketers to utilize the platform and engage the YouTube community,” said Gautam Anand, director content partnerships for YouTube Japan-APAC in a statement. A recent premier of mega hit Dabangg on YouTube got a phenomenal response from the users in India with over 1.3 million channel views.
