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Book Shelf: New books in the market

Book Shelf: New books in the market
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First Published: Fri, Jul 13 2007. 02 11 PM IST

Updated: Fri, Jul 13 2007. 02 11 PM IST
Jalebi Management
All Stakeholders can enjoy a bite
By: Shombit Sengupta
Publisher: Sage Publications
Pages: 465
Price: Rs 475.00
What do jalebis have to do with management, is the first question that you want answered the moment you pick up this interesting sounding treatise on managerial skills. Developing countries are zeroing in on India and China for markets, manufacturing and backend support for product and service development. The book looks at how to handle tomorrow’s competitive business world and lists ways of winning markets with inventive power.
The book highlights the social dynamics of business organizations. An outcome of the author’s practical experience of over three decades in the global market, it demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business.
The different case studies and accounts equate the complexity of business management to the fascinating, asymmetrical jalebi sweetmeat. Relating its several swirls that touch one another, to the seamless interconnections that organizational processes and functions must have to make their deliverables appetizing, it is written from a consumer’s perspective, with a social commentary running alongside, connecting to readers who are in and out of business.
Cuttings across business jargon it is flavoured with anecdotes with detailing on some original business processes developed by Shombit, like the Emotional Surplus strategy and its implementation.
India and Pakistan
Pathways Ahead
Editors: Amitabh Mattoo, Kapil Kak and Happymon Jacob
Publisher: Knowledge World
Pages: 320
Prices: Rs 840.00
Indo-Pak relations have unfailingly triggered contentious debates and academic discussion. Yet another book on the subject would be welcome, if it places in perspective, current dynamics that face the two neighbours.
‘India and Pakistan - Pathways Ahead’ catpures diverse readings and views while analyzing prospects of peace which can be a long drawn out process. Suspicion, terror tactics, political compulsions created by age-old ‘nationalist’ rhetoric are as much a reality as is the new wave of ‘cold peace’ which encompasses a fair share of warmth, friendship and trust building initiatives.
Three eminent editors have put together an impressive volume that objectively presents facts and analysis on geo-politics in Southern Asia and its impact on India-Pak relations; nuclear stability in S Asia; India-Pak relations, from the past to the present reconstructing the evolutionary narrative; Indus Waters and Pak’s water security; Peace process: View from Jammu; imperatives of resolving Kashmir problem; track two diplomacy and finally establishing an understanding on whether the peace process is irreversible, vis’-a-vis’ India Pak bilateral dynamics.
Amitabh Mattoo is VC at Jammu University and Professor, International Relations at JNU; Air Vice Marshal Kapil Kak is a well known defence and security affairs analyst and is currently Addl Director, Centre for Air Power Studies and H Jacob teaches strategic studies at the depatment of strategic and regional studies, Jammu University.
Breaking the Moulds
Indian Men Look at Patriarchy
Editors: RP Ravindra, Harish Sadani, VM Geetali, SN Mukund
Publisher: Books for Change
Pages: 275
Price: Rs 195
The male perspective is usually lost in a gender debate, which should ideally neutralize the equation between both men and women. The book is an exploration of what is clearly a difficult journey of modern post feminist, gendered men, as they seek to carve out their unique identities, through the treacherous terrain of relationships and ideologies that are rooted in stereotypical images of masculinity.
Mass media has created multiple male identities with the metrosexual man being more predominant. The book takes a more serious look at the ‘many’ masculinities in addition to new emerging ones.
The book is a serious and pioneering attempt by men to understand the shaping of multiple masculanities in the Indian context and would serve as a primer on Men’s studies in India. Its strength lies in its narrative which relies on experiences and first person accounts which immediately connect the reader to the story teller, giving insights which should have been obvious, but have on account of years of conditioning only nurtured a limited understanding and a very definitive posturing on the subject.
Interestingly, the book attributes much of men’s violent, aggressive and uncaring behaviour to patriarchal modes of socialization that perpetuate notions of how men should be strong, powerful and macho.
Divided into five sections: Reflections, Relationships, Sexuality, Male Psyche and Masculinities and Towards a Movement for Humanness, it has translations of articles from ‘Purush Spandana’ along side fresh writings which have been translated from different languages. A deliberate attempt has been made to retain the rawness of the narrative which lends spontaneity and appeal. (www.purushuvach.org)
The different stories allow you to get behind men’s minds and hearts as they evolve and get ‘empowered’: as in an account of a father’s “growing up” with his daughter; another man’s endearing relationship with three elderly women; or on why a man chose to remain single or how the man who makes love to the kitchen, keeps his wife happy; views on “men-o-pause” and a conclusive ending with men’s issues vis-a-vis women’s movement.
With a foreward by noted feminist scholar, Dr Maithreyi Krishnaraj, it is published by Books for Change and jointly produced by MAVA and Purush Uvach.
Maharana Pratap
Mewar’s Rebel King
By Brishti Bandyopadhyay
Publisher: Rupa & Co
Pages: 44
Price: Rs 95
A slim volume with pictures, the book is a racy enjoyable read for those fascinated with emperors, battles and war heroes. Even today in Rajasthan there are mythical tales and real accounts of how Maharana Pratap, the legendary ruler of the 16th century challenged the mighty Mughal ruler, Akbar.
The book, divided into four crisp chapters takes you through an introductory account which outlines the typical Mewar tradition. Against this backdrop is the chapter which outlines how Pratap took over as Maharana of Mewar at 32 years and donned the mantle of warrior and protector who was seized by the desire to recover Mewar’s lost territories without succumbing to Akbar.
This is followed by fairly accurate accounts of Haldighatti and the other wars and the finale which effectively brings out conflicting ideologies of the two historical greats, one who had vast resources and the best military talent of the time at his command and the other a valiant, defiant and patriotic ruler of a small principality.
The accurate detailing of dates and accounts can be attributed to the author’s precision for authentic information. An alumnus of St. Stephens College, she has written guidebooks for IAS aspirants.
Wish upon a time
The legendary Scimitar
By: Nabila Jamshed
Publisher: Neeta Prakashan
Price: Rs 250
Pages: 312
At a time when the oft repeated lament is that children do not read any more, here comes a delightful magical fantasy novel by a 19-year old. A closet writer since the age of five Nabila was sure she wanted to be an author “for as long as she can remember”. Candid, witty and hugely imaginative, she is spurred by an inner force to express through the written word.
A student of LSR, New Delhi, Nabila’s principal is hopeful of the literary protege’ doing an encore. She says, “The last teenage author to come out of India was Shashi Tharoor. I am sure she too will scale new heights”
Her maiden novel raises questions about conflicts and answers them from the perspective of a young mind which can see the simple logic behind peace. In pursuing forces of evil, Eyelash, the central character, along with her magical comrades encounter and oppose war, terrorism and violent ideology. The narrative flows at two levels – microcosm of the character’s lives, their teenage tribulations, quirky sense of humour and sparkling magic of their island Euphortopia on one side and a dark and hidden subplot on the other. She has her own blog: http://wishuponatime-thelegendaryscimitar.blogspot.com
A student of political science, her strong views on terrorism find creative expression in the book. Retaining child-like innocence yielded through a mature pen, the book maintains its pace.. An ardent fan of PG Wodehouse,Vikram Seth, William Dalrymple and Dan Brown, it will not be long before she carves out her own distinct style.
Home Remedies
By Sonica Krishnan
Publisher: Rupa & Co.
Pages: 178
Price: 195.00
Naturopathy has caught the fancy of the common man and members of the elite, be it in the Oriental or Occidental world. And if the naturopath is to be believed, miracle cures to common problems lie right on our kitchen shelves.
Home remedies derived from natural ingredients like fruits, vegetables and herbs have been a part of our lives for generations through dadi ma ke nuske, passed down the ages. Over time, however, much of this wisdom has unfortunately been lost.
This comprehensive guide brings together simple treatments which involve no chemicals or side effects, and are inexpensive, for a range of ailments, from hair loss to acne and from pains to cuts and burns.
It also has some simple steps to cut obesity, stop hair loss, revitalize the skin, cleanse the body, eliminate toxins and revive energy levels. Easy to follow, the good thing is that most ingredients are readily found in one’s kitchen and the few that are not, can still be bought from the nearest provision store. The Hindi equivalent of the ingredients, makes it easy to understand.
Definitely qualifies as a guide that allows you to inch towards a healthier lifestyle. The author is an Ayurvedic consultant and physician based in Chandigarh and brings her vast experience to the table.
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First Published: Fri, Jul 13 2007. 02 11 PM IST