The soon-to-be-launched Sun Direct, the DTH service from Sun TV, has appointed McCann Erickson to handle its creative duties. Another win for the agency came from Nalli Silks, which moved its Rs12-15 crore creative business from O&M. MaCann, however, lost the Hanes creative account worth Rs8-10 core to Lowe.
Another big move came from Religare which shifted its Rs100 crore creative business from VGC to the recently launched agency, Brand Planet Elephant.
In Media, Stovekraft, appointed Litas Media Group to handle its media duties worth Rs20 crore. OMD won the Rs15 crore media business of Bunge, makers of Dalda from Mindshare, while Alliance advertising became the custodian for Swarowski’s media duties of Rs4-5 crore
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