Mumbai: The Advertising Club Bombay has said it would urge some of the winners at its Goafest 2010, to voluntarily return their awards after allegations surfaced that some jury members voted for advertisements produced by their own agencies.
According to the club’s rules governing the well-regarded ABBY awards, a judge is expected not to vote for work that has originated form the same agency.
However, this year the club discovered that several judges had voted for work from their own agency.
Code issue: Chairman of Goafest 2010 Colvyn Harris. Madhu Kapparath / Mint
After an investigation, the club discovered that this had happened in 29 instances and involved multiple agencies. “As the awards have already been handed over for the current year, the club has decided to point out the instances of this breach to the respective winners and will appeal to their conscience and better judgement to voluntarily return the awards they have received,” said Bhaskar Das, president, the Advertising Club Bombay who is also executive president , The Times of India.
“For subsequent years, the management committee has decided to take steps to further tighten the process to prevent recurrence of similar breaches,” he added.
According to Colvyn Harris, chairman, Goafest 2010, president of the Advertising Agencies Association of India (AAAI), and chief executive officer for JWT India, this would include measures such as ensuring that the evaluation form handed to judges for adjudication does not contain entries from their agency. “We have also refrained from going public with the names of the agencies. The decision was made last night, and all the agencies involved will be notified over the next few days,” Harris added. Mint couldn’t immediately ascertain how many awards resulted from the 29 violations.