The results of one of the world’s largest media reviews, by Johnson & Johnson (J&J), will be declared on Friday after rounds of presentations by the world’s leading media specialists. The J&J media account is worth $3 billion (Rs12,120 crore) globally.
According to reports in the international trade press, media specialists such as Universal McCann UK Group Ltd, the specialist media agency of McCann Erickson Ltd, and Optimum Media Direction Co. Ltd (OMD), the consolidated media agency of global marketing communications firm Omnicom Group, could share the $300 million media buying and planning business for J&J in the Asia Pacific region.
In India, the company’s advertising budget is estimated at Rs100 crore. Its media agency in India is the GroupM-owned Mediacom Ltd. It is not known if the media account will be shared between Lodestar-Universal India (created by the merger of FCB Ulka Advertising Pvt. Ltd’s Lodestar and McCann Erickson India Ltd’s Universal McCann) and OMD in the country, although senior media specialists who did not wish to be identified are placing their bets on OMD getting this business here. OMD’s managing director Jasmin Sohrabji and managing partner Harish Shriyan used to handle the J&J business at Mediacom, where they were joint presidents before moving to OMD.
A spokesperson for J&J’s Indian arm refused to comment but said an announcement would be made by end of this week. Divya Gururaj, managing director of Mediacom, also declined to comment.