‘Metro Now’ set to become weekly; targets suburbs

‘Metro Now’ set to become weekly; targets suburbs
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First Published: Wed, Jan 14 2009. 11 47 PM IST

New plans: Metropolitan Media Co. Ltd, that publishes Metro Now, will launch weeklies targeting Gurgaon and Noida readers.
New plans: Metropolitan Media Co. Ltd, that publishes Metro Now, will launch weeklies targeting Gurgaon and Noida readers.
Updated: Wed, Jan 14 2009. 11 47 PM IST
New Delhi: The English tabloid ‘Metro Now’, launched in February 2006, will soon stop being a daily newspaper and turn into a weekly, said three people familiar with the development.
“We are reworking the model,” said Sidhant Khosla, chief executive of Metropolitan Media Co. Ltd, a joint venture company of two of the country’s largest media houses—Bennett, Coleman and Co. Ltd (BCCL) and HT Media Ltd—that publishes ‘Metro Now.’ “We will soon launch a weekly targeting communities in the National Capital Region such as Gurgaon and Noida.”
New plans: Metropolitan Media Co. Ltd, that publishes Metro Now, will launch weeklies targeting Gurgaon and Noida readers.
The Gurgaon weekly will hit the stands on 24 January, followed by a Noida-focused weekly. The company may extend the project to Faridabad and Ghaziabad, Khosla said.
He, however, declined to comment on whether ‘Metro Now’ would cease to be a daily. “I don’t want to comment on any speculation,” he said.
‘The Times of India’ and the ‘Hindustan Times’, English dailies published by BCCL and HT Media, respectively, have dedicated supplements for most of these territories. HT Media also publishes Mint.
Khosla said the proposed weekly would be different. “There is a difference between a supplement and a newspaper. The weekly will provide all the local news and information.”
The people close to the development independently said the company could also see some jobs being lost on account of the restructuring. Metropolitan currently employs around 90 people. Khosla declined comment on the issue and said: “We have (taken) and will take steps to bring in efficiencies in the business.”
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First Published: Wed, Jan 14 2009. 11 47 PM IST
More Topics: Metro Now | Daily | Weekly | Gurgaon | Noida |