Mumbai: The overall buzz about Indian Premier League (IPL) in social media is almost twice as high in 2010 compared to last year, according to analysis by Nielsen Online BuzzMetrics, which measured online posts in message boards, blogs, discussion groups and micro blogs (Twitter) across all cricket following countries.
Kolkata Night Riders (KKR) is the most discussed team online, both in 2009 and 2010. However, Kings XI Punjab overtook Rajasthan Royals as the second most discussed team in social media this year, followed by Deccan Chargers. Among players, Ricky Ponting is the most discussed IPL player online, both last year and in 2010. Sachin Tendulkar was a distant second last year but is at the same level as Ponting this year, followed by M.S. Dhoni who is the third most discussed player by cricket fans in both years. Kevin Pietersen was fourth in 2009; however he has been overtaken by Virender Sehwag this year.