New Delhi:The next decade could usher in a new era dominated by brands from emerging markets like India and China, challenging the stronghold of companies from the US and the European Union for the top slot among global brands.
“We anticipate that over the next ten years both non-traditional brands and brands from the developing world will be fighting for position within the top 20,” Brand Finance, an independent brand consultancy said in its latest report.
The London-based consultancy— Brand Finance in its annual report on the world’s most valuable brands for 2006, gives the global league table - BF250, which is dominated by 112 US brands, 92 European brands with Coca-Cola in the number one position and the remaining 45 brands coming from across the globe with a small number from emerging markets.
“In future years we expect to see an increasing number of brands from Brazil, Russia, India and China and also from other emerging markets,” Brand Finance added.As per the Brand Finance survey, the world’s top ten brands are Coca-Cola, Microsoft, Citibank, largest retailer Walmart, IBM, HSBC, GE, Bank of America, Hewlett-Packard and cigarette maker Marlboro.
Among the top three brands globally, the soft drink manufacturer in top position has a value of 43 billion dollars, followed by software giant Microsoft in second place with 37 billion dollars and financial firm Citibank only slightly behind on 35 billion dollars, the report says.Meanwhile, the report predicts that the brands from emerging markets are most likely to become takeover targets of cash rich brands from the developed markets, regulatory conditions permitting.