New Delhi: Children’s films have a huge market potential in India and time is ripe for government agencies like NFDC to consider joint production with private financiers to make movies that would suit the tastes of today’s youngsters, feels Rahul Bose, the actor who has come to be known as the face of experimental cinema in Bollywood.
“Getting funding for children’s movies is an important issue. Agencies like NFDC or Children’s Film Society of India can be fantastic vehicles for co-production. Entering into joint ventures with independent producers may be useful,” he says.
Bose, who was here for the promotion of his upcoming film “Chain khuli ki main khuli’, a fun-and-fantasy flick about the journey of a boy from an orphanage to the Indian cricket team with a “magic bat”, says children’s movies should be in tune with the mindset of the present generation.
“Kids who grow up on Xbox and Harry Potter, will demand quality entertainment. The film should be at par with the other sources of entertainment they have access to,” feels Bose, who says his favourite children’s film is Sekhar Kapur’s “Mr India”.
He feels that children should be treated as young adults. He is full of praise for the child actor in the film - 13-year-old Zain Khan, a regular face in television advertisements who is cast in the role of a boy-hero while Bose himself plays the captain of the Indian team, a sober and patrotic man, who considers representing India in a Rugby tournament in Singapore as one of his most memorable moments.