New Delhi: HT Media Ltd, the publisher of Hindustan Times, is formally relaunching its Hindustantimes.com news portal today, offering a high degree of personalization for seekers of news in a clutter-free Internet environment.
The website, which offers round-the-clock news updates, marries the large news gathering abilities of the Hindustan Times’ national news staff with an easy-to-navigate and 24-hour web experience.
HT Media partnered with Microsoft Corp. in redesigning the site, based on extensive consumer research and testing. Mint and its free website, www.livemint.com, are also published by HT Media.
“Easy-to-read fonts, fewer (and unobtrusive) ads, fast searches, quicker updates, and better archiving will be givens,” says Chaitanya Kalbag, editor-in-chief of the Hindustan Times. “You will also find a lot to chew on, with our story packaging, pictures, slideshows, polls, streaming video and interactivity.”
The free site (www.hindustantimes.com) offers features, such as personalized zones, where users can define their order of preference in terms of articles; streaming video and a stock tracker, as well as the ability to upload photographs and rate stories.
In a statement, HT Media said Hindustantimes.com is the only Indian website to offer personalized content choices with the application of Microsoft’s ASP.NET, that taps a user’s navigation habits, via an implicit navigation system, which tracks what a user is viewing on the website. My Zone on the site will be a personalized offering that is consistent across all pages of the site. Users can define their content preferences and the site will remember such user-defined preferences by using cookies, thus ensuring that the user gets to see what they have chosen, during each visit to the site and across multiple sections.
For cricket fanatics, the site will offer, in addition to Hindustan Times articles, live score cards and ball-by-ball coverage, player and team statistics, expert views and match analysis. The site also plans to offer live email alerts, mobile alerts and instant news feeds from each story and category.
HT Media’s Hindustan Times, Hindustan (Hindi) and Mint have a combined daily circulation of over 2.3 million copies and a readership base of over 14.5 million.